Friday, September 5

Marketing strategy #2 for consultants, speakers, coaches... 

This morning, I'm delivering my program called "Live Ammo Marketing Lab" for the Consultant's Forum, a group run by my friend and super consultant, Steve Horner.
Quite coincidentally, this morning's IMC (Institute of Management Consultants) Tip of the Day was this...
Q: Some clients seem to value subject matter expertise over organizational development or other consulting process skills. Is this always the case?
A: Not to oversimplify your issue, but you could divide consultants into subject matter or process experts. Subject matter experts know about an industry, its products, history, technology, structure, etc. Process consultants rely on the subject matter expertise of client staff but deliver process improvement in marketing, leadership, human resources, financial analysis, or other disciplines related to the operation of internal processes.
Clients are lucky (and so are you) if they get someone (like you) who knows both subject matter and process. However, most of the time, they are looking for one or the other. You may be better served to decide which kind of consultant you are and go with that strength. Find good partners who can complement your preferred focus.
Another good example of "Do It!" Marketing Strategy #2 that I share with independent professionals, consultants, speakers, coaches, and service business owners - DECIDE who you are!

-- D.
David Newman :: Tel. 610.716.5984
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