Monday, July 28
Here are 7 inexpensive strategies you can use to jumpstart your Internet marketing even when business is slow and you've got more time than money:
Saturday, July 26
|1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.|
2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card.
4. Market your products or services to your target audience. For example, don't try to sell a football in a cooking magazine.
5. Give people the option of buying other products or add on products when they decide to buy your main product or service at the point of sale.
6. Think of new ways to attract people to buy your products or services. You could add on extra free bonuses, delivery options, payments options, etc.
7. Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program.
8. Follow-up regularly with all your prospects and current customers. When people see your ad more than once they are more likely to buy.
9. Learn sales ideas from reading and studying other business' advertising and marketing material. It could be ads, brochures, tv ads, sales letters, etc.
10. Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or ebooks, etc.
Thursday, July 24
Tuesday, July 22
|1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.|
2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab people's attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
Wednesday, July 9
Just came across GoDaddy.com CEO Bob Parson's list of 16 Rules for Business and Life and found these incredibly relevant to small business marketing and entrepreneurship.
See if you agree with me (and mainly Bob) on these words of wisdom...
1. Get and stay out of your comfort zone.