Wednesday, June 28

Marketing Online - www.500words.com 

This came across my desk earlier this week from Joel Comm. I'm passing it along for its sheer creativity and marketing genius. I make no money from promoting this site - but it IS cool!!!

* ** COOL ALERT! ***

Or maybe I should say "ULTRA COOL ALERT!"

Why, because that is what everyone is saying when they see my latest project... And you are going to want to look fast because opportunity is slipping away by the moment!

And let me say this... Because you have purchased one or more of my products, you are hearing about this before my other lists. All the more reason to act fast.

Ok, Joel... what's the big deal?

Do you remember when the MillionDollarHomePage.com launched last year? All of a sudden, this page received TONS of attention and was launched to a top 5000 site on the internet! THOUSANDS of people were visiting this web site because it was novel and innovative. And those who advertised on the site received lots of NEW TRAFFIC.

As a result, hundreds of "pixel ad" pages sprung up online...

But image ads do NOTHING for search engine indexing... It's clever, but nothing more.

Which brings me to my new site...


500 Words is exactly that... FIVE HUNDRED WORDS.

But these aren't just ANY words. No, my friends. These are words that YOU can claim as your very own to link DIRECTLY to your web site!

Ah, I see the light bulbs going on over heads as I speak...

The Million pixel page sold 1 million pixels.. tons of sites being advertised in a hodge-podge of an image mess.

The 500 word page is clean, innovative, novel, easy-to-read and PRACTICAL!

We now know that incoming keyword links are CRUCIAL for search engine optimization.

I am giving you an opportunity to OWN the word of your choice on this special page that will be online for at least two years!

In other words... ULTRA COOL!

On top of that, you can choose the font size, presentation, color scheme and mouse rollover text to go with your claimed word!

News of this page is already getting out as words are being claimed.

Sunday's Alexa ranking was already 23,213 (after three days of being live!)

A press release hits the newswire TODAY and the fire is going to spread quickly. What's more, other sites have begun linking TO 500words.com, so the power of linking is demonstrated once again.

Want new traffic? Go where people are looking! And I guarantee that LOTS of people will be looking at 500words.com

There are only 500 words available. When they are gone, they are gone. That's it. No more.

But want to see something even COOLER?

If you don't find a word that you want to own, simply SUGGEST a word! If we have space, we will remove a word from the page and replace it with YOUR WORD.

I expect copycats of this concept to spring up on other sites, but remember, you heard it here first.

Now go claim YOUR WORD before someone else does!


Wednesday, June 21

The 10 Truths of 'Real' Guerrilla Marketers 

This just came across my desk from Marketing Profs:

The 10 Truths of 'Real' Guerrilla Marketers

If you look up the definition, "Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget." While this is accurate, I'm not buying.

The great guerrillas like Che or Mao had something more going for them than being "unconventional and cheap." Their battles became legend because they were thinking beyond the next quarter.

That's why here I'm going in search of that "something more." As usual, I'm not claiming wisdom, so if you find omissions or flaws in my mini Sun Tzu on the Art of Guerrilla Marketing, don't hesitate to hit me.

And if all this macho talk of warfare is getting a bit too masculine for your taste, just remember that Wang Cong'er (Mulan, only without the happy ending) was one of the fiercest guerrillas of them all.

Here we go...

1. Set out to change the world

In the spirit of Guy Kawasaki: Don't launch a business unless you're prepared to change the world. No one ever freed a nation with features and benefits. People will get excited about your initiatives only if you clearly articulate how your proposition will liberate your customers in a way none of your competitors can. That is the true cause and banner of your guerrilla campaign. And if you can't come up with it, don't bother with the rest of this list.

2. It's not about the battle, it's about the war

If successfully waged, guerrilla campaigns cause "death by a thousand bee-stings." Yet, all too often, marketing initiatives that claim to be guerrilla in nature are planned without regard for the 999 stings to come. This leaves successful campaigns without follow-up or even budget. While in war there may be merit in merely irritating your enemy, in business it's simply a waste of money.

3. Power to the people

No guerrilla movement or revolution can succeed without popular support. Guerrilla campaigns are a great opportunity to involve your most loyal customers and staff. Consider community marketing, consumer-generated media (CGM), and co-creation programs to get them in the loop. Not to make money, but to help achieve the change you described in point 1. People love to improve the world. Invite them to your cause and treat them well.

4. Deploy mercenaries wisely

While agencies can be great allies by having extra resources to deploy, they also know that there will be a time that you will abandon them (come on, be honest). That is why they will offer you the same loyalty of any mercenary: as long as the money's good. The moment a budgetary glitch reduces budgets or margins, they will leave you to your own devices.

That is why you should involve agencies whenever you need the extra firepower, yet avoid relying on them for the long run. That, you can only do on your own, with your own staff and customers (as long as you treat them well).

5. Think small, but spectacular

Guerrilla campaigns are high on brainpower and low on budget. They use creativity, speed, and adaptability to capitalize on high-profile opportunities. Foster this attitude by combining tight budgets with high-to-impossible expectations from your marketing team or agency. And when they get lost in opportunities, focus their attention on the one thing that will really blow the market's mind.

6. Keep them guessing

Guerrilla campaigns always capitalize on the element of surprise. Not once, yet over and over again. If you have something that works, change it before your competitors can respond. If you focus on one geographic region in one month, move somewhere completely different (or not...).

If you can create a rhythm of surprise, yet stay true to your cause, your competitors won't see your next move coming, while your popular support keeps growing.

7. Get the gold and get out

Guerrilla campaigns are executed with laser precision. This means they get clear, quantifiable business objectives. Once these are achieved, you get out. Prolonging your initiative only leads to wasted resources, plus it gives your competition time to react.

Similarly, if it looks like a new tactic you try isn't working, get out fast. Don't let your pride get in the way and run to fight another day.

8. Lead the charge

Every cause needs a leader who's drive cannot be captured in a PowerPoint presentation. Love it or hate it, but this leader is you. And if you don't have the time to be with your troops when they need you, find someone who cares enough about your cause to do it in your place. Leaders should be where the action is, and in your case that's among your community, customers, and staff.

9. Don't forget propaganda

These days it's probably called word-of-mouth (WOM), yet in the old days, whenever the Partisans in Italy blew up another stronghold, the country knew about it in an instant. If one of your guerrilla marketing campaigns hits a homerun, get yourself a megaphone and shout it from the rooftops. You have taken another step to change the world. And don't take the credit yourself, but celebrate your heroes (customers, staff, and others), for they will be your biggest source of WOM.

10. Don't get killed by friendly fire

Guerrilla campaigns are by definition unorthodox, daring, visible, accountable, and prone to failure. This means that if you're in a large organization, people can get nervous about them. Prepare the ground by selling your bosses on your cause and the path you intend to walk. Demonstrate the benefits of involving your customer community and focusing your staff on "one goal." And if it looks like you really won't get any air cover, don't go it alone. Dead soldiers can't win wars.

Happy fighting!

Friday, June 2

Sales Articles Sales Tips Sales Resources 

From an article on http://smartsalesarticles.com
As a manager, your success depends on your ability to:

* Find and attract career-oriented men and women who have the knowledge, skills and attitudes to do the job, who are motivated to work, and who will cooperate with you and each other, and;

* Develop and manage these people to meet specific performance standards.

Management is a process because it involves a series of skills. But management is as much attitude as it is skills. Managers should be helpful supporters, working to build trust and confidence, and seeking to improve performance by recognizing that individuals have different needs, motivations and aspirations.

That means, the more of a leader you are, the better manager you will be.

Happily, most leaders are made, not born. They are cultivated, shaped and strengthened by education, training and real-world experience. Understanding leadership AND management is a good way of becoming more proficient at both.

Read the whole post here on this massive collection of sales articles

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