Monday, August 14

Teleseminars - new blog launched 

Teleseminars are a powerful path to market dominance and PR success. I've just launched a new blog all about the power of Teleseminars and you can read it here:



Also, for a complete A-to-Z course on producing your own teleseminars to grow your business, check out: www.TeleseminarsForProfit.com - even if you don't buy the program, you can still go to the site and sign up for the FREE 5-day mini-course filled with valuable teleseminar strategies and tactics you need to know about if you want to add teleseminars to your marketing mix - and possibly to your online revenue stream!

Wednesday, August 9

Small businesses fail because... 

According to the National Business Council, small business owners fail for one of three reasons:

1. Lack of Entrepreneurial Education (you're a highly educated professional, but struggle with business concepts)
2. Lack of Mentors, Coaches or Advisors (you think you can do it all yourself)
3. Lack of Peer-To-Peer Networking (you don't want to admit you need help)"

Interesting, no?

Monday, August 7

Sales secret from David Newman 

Have you ever been Wal-Marted? Have you lost a prospect to a low-cost provider? Do you believe your product/service is probably better than what they ended up with? Good! So do I. So how do you capitalize on that?

Here's the secret: Losing a deal to a low cost provider can sometimes be more valuable in the long run.

When the lowest priced product or service doesn't meet the expectations of a customer (and often, it won't!!), a deeper appreciation of the price/ value relationship is developed.

This can create a new sales opportunity from what was initially lost - an opportunity for a much stronger business relationship than otherwise may have existed.

Just try and avoid telling your new customer, "Nyah, nyah, nyah... I told you so!" and take the check to the bank instead.

-- Motivational speaker David Newman

Thursday, August 3

Is Your Business Model Flexible Enough? 

From an article I contributed to for Entrepreneur magazine:

Whether you work as a company of 1 or in a much larger company (in ANY role - IT, HR, accounting, management, or light-bulb changing) - this applies to YOU.

Flexibility Test
Are you open-minded about your business model? Measure your own level of flexibility with this quick quiz. The more questions you answer "yes" to, the more open-minded you are about your business model.

1. I think it's very important to know what's going on in other industries because I know that evolution in those markets will eventually impact my business model.

2. I periodically envision the company being 180 degrees in the opposite direction, imagining it with everything from a franchising model to various pricing and distribution models used in other industries. I let my mind wander the map, and I encourage employees to do the same.

3. I regularly read magazines and trade publications from outside my industry.

4. Every so often, I ask our best customers what they don't like about our industry, from pricing to distribution. Their feedback can be incorporated in new ideas within the company's business model.

5. I contact a few former customers every month to find out why they stopped buying from us and what kinds of products and services they're buying instead. I also ask what they still find lacking in the products and services they buy.

6. I've asked a range of people--from valued customers and board members to business mentors--what they think of our company's current business model and whether it needs to change.

7. Our company's business model is different than it was just a few years ago. It's evolved as we've gotten to know our customers, the industry and the marketplace.

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