Small Business Marketing

From a website I just came across - M1 Creativity:

The REAL cycle of corporate creativity and innovation

01 - Find a good idea
02 - Ignore the hierarchy Go to the top
03 - Keep local management happy
04 - Meet your key stake-holder
05 - Be patient - don't expect speedy progress
06 - Hassle the chain
07 - Don't follow corporate standards!
08 - Get the resources you need

09 - Corporate defence mechanism triggered!
10 - CEO's get trapped in Treacle!
11 - Respond to early feedback quickly
12 - Publicise for success
12a -Keep changing to maintain visibility
13 - Increased visibility spells potential danger
14 - Heads think departmentally not organisationally
15 - Call your Boss's bluff
16 - Find a Niche to put it in

17 - Management 'smart talk' and pass the buck
18 - Get Skunkworking and succeed
19 - Improving staff retention
20 - Making sure an Idea takes off
21 - Maintain your Passion
22 - Keep management happy
23 - Tackle Conflict openly
24 - Find a Niche to put it in (2)

25 - Acting a Fool! can be very fulfilling
25a - Foolish talk gets heard
26 - Fool! goes into retirement!
27 - Reducing Stress at Work
28 - Inspiring the Workforce

29 - It won't work without passion
30 - Creativity End!
31 - The Feedback!