Friday, February 3
Who’s spent the most on Super Bowl ads?
In 20 years, Anheuser-Busch has spent $230.5 million on advertising during the Super Bowl, according to a study by TNS Media Intelligence. Anheuser-Busch is followed by Pepsi, which spent $180 million in 19 Super Bowls, General Motors with $55 million in 14 games, Time Warner with $53.4 million in 10 games, and FedEx with $38.9 million in 18 Super Bowls.
The study also found that about one-quarter of ad time during the Super Bowl is used to promote programming for the network airing the game. In last year’s game, when 30-second spots sold for $2.4 million, Fox scored ad time worth more than $46 million. Fox also took in about $159 million in ad revenue in just one night. This year, ABC scored an average $2.5 million for about 60 30-second spots during Super Bowl XL.
And does XL stand for Extra Large?? I'm just here to ask the questions...
David Newman | 610.527.5325
Power Selling Bootcamp March 15-16, 2006 Malvern, PA
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20 hours of EXACTLY-HOW-TO real-world, real-time sales strategies, tactics, and principles – like getting a 3-day seminar packed into two! http://snipurl.com/m6ik
Download "27 Ways NOT to Get BURNED in Building Your Business Around Your Books" at http://thebookcamp.com
Just published: "JUICED!(tm) How to Get Creative and Stay Creative in Business and in Life." Save $10, get the FREE Audio CD + free shipping! http://snipurl.com/m6it
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The study also found that about one-quarter of ad time during the Super Bowl is used to promote programming for the network airing the game. In last year’s game, when 30-second spots sold for $2.4 million, Fox scored ad time worth more than $46 million. Fox also took in about $159 million in ad revenue in just one night. This year, ABC scored an average $2.5 million for about 60 30-second spots during Super Bowl XL.
And does XL stand for Extra Large?? I'm just here to ask the questions...
David Newman | 610.527.5325
Power Selling Bootcamp March 15-16, 2006 Malvern, PA
=====
20 hours of EXACTLY-HOW-TO real-world, real-time sales strategies, tactics, and principles – like getting a 3-day seminar packed into two! http://snipurl.com/m6ik
Download "27 Ways NOT to Get BURNED in Building Your Business Around Your Books" at http://thebookcamp.com
Just published: "JUICED!(tm) How to Get Creative and Stay Creative in Business and in Life." Save $10, get the FREE Audio CD + free shipping! http://snipurl.com/m6it
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