Monday, October 31

Happy (Sales) Halloween 

Nearly 12% (3.8 million) of trick-or-treating kids will dress up as princesses for Halloween this year, according to the National Retail Federation. They’re likely to be joined by 1.7 million witches (#2 at 5.2%), and 1.4 million Spidermen (#3 at 4.5%).

More than half (52.5%) of U.S. consumers plan to celebrate Halloween this year, and the average person will spend more than $48 on the holiday. More than half also plan to buy a costume (53.3%) and decorations (59.8%), and most (94.6%) will purchase candy. Overall, American consumers expect to spend $3.29 billion, an increase of more than 5% over 2004.

Halloween is the sixth-largest spending holiday, following the Winter Holidays ($435.5 billion), Valentine’s Day ($13.19 billion), Mother’s Day ($11.43 billion), Easter ($9.6 billion), and Father’s Day ($8.23 billion).

What are you SELLING for Halloween?

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