Friday, May 2
Same-o Lame-o is killing you!
So many coaches, consultants, and independent professionals use what I call "same-o lame-o" language.
It's not your fault.
You're wonderful, creative people with valuable unique things to offer your clients. You just SOUND like everyone else when you say things like "Empowering Individuals to Profit from Their Life's Passion."
What does that REALLY mean?!?
The biggest obstacle to getting good response to your written (website, letter, brochure, one-sheet) and oral (10-second audio logo, 30-second pitch, 2 minute introduction, etc) is VAGUE LANGUAGE.
Vague terms might include things like "what you really want," "the life of your dreams," "achieving your goals." Without your personal definition of what they mean, these phrases don't resonate. One-size-fits-all language includes words like "success," "results," or "power." They mean different things to different people, and
therefore they don't create a vivid picture for your audience to respond to.
The solution? Work with SOMEONE - a copywriter, a marketing guy, or an advertising veteran - or even a guy like me who's a bit of all 3 - to reshape, refocus, and blast through your language barrier to communicate your unique genius. It's in there. You just have to work to get it OUT!!!
It's not your fault.
You're wonderful, creative people with valuable unique things to offer your clients. You just SOUND like everyone else when you say things like "Empowering Individuals to Profit from Their Life's Passion."
What does that REALLY mean?!?
The biggest obstacle to getting good response to your written (website, letter, brochure, one-sheet) and oral (10-second audio logo, 30-second pitch, 2 minute introduction, etc) is VAGUE LANGUAGE.
Vague terms might include things like "what you really want," "the life of your dreams," "achieving your goals." Without your personal definition of what they mean, these phrases don't resonate. One-size-fits-all language includes words like "success," "results," or "power." They mean different things to different people, and
therefore they don't create a vivid picture for your audience to respond to.
The solution? Work with SOMEONE - a copywriter, a marketing guy, or an advertising veteran - or even a guy like me who's a bit of all 3 - to reshape, refocus, and blast through your language barrier to communicate your unique genius. It's in there. You just have to work to get it OUT!!!
