Tuesday, August 23
Brand new day
I was going through my old files and came across some truly excellent thinking and writing about one of the most misunderstood and overhyped areas of my beloved marketing profession: branding.
Here, then, for your enjoyment is the real deal according to people that know a thing or two about the matter:
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."
Read more here.
Take the Brand Challenge: "Adults are always asking little kids what they want to be when they grow up because they are trying to get ideas." -- Paula Poundstone
Read more here.
Be the Brand: Creating a meaningful brand goes beyond mere product presentation. It requires vision, leadership, and communication.
Read more here.
(Re) Brand You: This marketing expert and author will help you reboot yourself after a layoff.
Read more here.
What Great Brands Do: Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand.
Read more here.
Nine Ways to Fix a Broken Brand: The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
Read more here.
Here, then, for your enjoyment is the real deal according to people that know a thing or two about the matter:
With 35 varieties of bagels, 66 subbrands of GM cars, and more than 13,000 mutual funds, American consumers are suffering a severe case of brand overload. Marketing guru Peter Sealey has a tough-love cure: "simplicity marketing."
Read more here.
Take the Brand Challenge: "Adults are always asking little kids what they want to be when they grow up because they are trying to get ideas." -- Paula Poundstone
Read more here.
Be the Brand: Creating a meaningful brand goes beyond mere product presentation. It requires vision, leadership, and communication.
Read more here.
(Re) Brand You: This marketing expert and author will help you reboot yourself after a layoff.
Read more here.
What Great Brands Do: Scott Bedbury knows brands. The man who gave the world 'Just Do It' and Frappuccino shares his eight-point program to turn anything -- from sneakers to coffee to You -- into a great brand.
Read more here.
Nine Ways to Fix a Broken Brand: The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it?
Read more here.
