Wednesday, July 6

The Blair Pitch Project 

Blair factor lifts London to dramatic victory
SINGAPORE (Reuters) - Tireless lobbying, a superb bid and a massive charm offensive from British Prime Minister Tony Blair lifted London to a remarkable Olympic victory over Paris in the race to win the 2012 Games on Wednesday.

Having flown into Singapore on Sunday, Blair spent hours, day and night, charming International Olympic Committee members one-on-one before jetting out in the early hours of Wednesday to host this week's G8 summit in Gleneagles, Scotland.

His efforts proved decisive as London overhauled the long-term favorites 54-50 in the final round of voting to become the first city to be awarded the richest prize in sport for a third time.

Read the rest of the story here.

I wrote about the business power of charm in my book UNCONSULTING. And here it is again, proving that charm is a business skill very much worth developing!

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