Saturday, August 28

Zen of (no) marketing 

The most successful marketers will often say they "don't do any marketing" - that's because their non-client time is dedicated to other activities such as writing articles, newsletters, sending articles to clients, checking in with former clients, directed networking, and writing books.

These folks have come to develop this set of activities naturally and effortlessly, so it doesn't seem like marketing - but in reality, these folks are breathing their marketing in and out daily.

That's the point, by the way: to develop skills and routines (like writing, for example) that you find easy, effortless, and enjoyable. THAT is my definition of marketing success. Why? Simple - you're much more likely to keep at it, and keep at it with consistency. And that's what gets results.

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