Friday, August 27
Value mindset X
I talk a lot in my seminars about cross-pollinating (X-pollinate!)
Here's another cross-pollination exercise to help you with this. Think about marketing concepts from other industries:
1. Magazines or online services = SUBSCRIPTIONS
2. Technology co.'s and big box retailers = BUNDLING
3. Travel and hospitality = FREQUENT FLIER MILES
4. Consumer and package goods = PACKAGING
What can you borrow, add, or adapt from these that will make you more buyable, more profitable, and more valuable?
That's the real key to moving to value-based pricing: differentiate and articulate the value FIRST!
Here's another cross-pollination exercise to help you with this. Think about marketing concepts from other industries:
1. Magazines or online services = SUBSCRIPTIONS
2. Technology co.'s and big box retailers = BUNDLING
3. Travel and hospitality = FREQUENT FLIER MILES
4. Consumer and package goods = PACKAGING
What can you borrow, add, or adapt from these that will make you more buyable, more profitable, and more valuable?
That's the real key to moving to value-based pricing: differentiate and articulate the value FIRST!
