Friday, August 27

Value mindset X 

I talk a lot in my seminars about cross-pollinating (X-pollinate!)

Here's another cross-pollination exercise to help you with this. Think about marketing concepts from other industries:

1. Magazines or online services = SUBSCRIPTIONS
2. Technology co.'s and big box retailers = BUNDLING
3. Travel and hospitality = FREQUENT FLIER MILES
4. Consumer and package goods = PACKAGING

What can you borrow, add, or adapt from these that will make you more buyable, more profitable, and more valuable?

That's the real key to moving to value-based pricing: differentiate and articulate the value FIRST!

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