Small Business Marketing

Here is some typical web copy for someone running a training or coaching business:

Our Services:
Leadership Skills
Teambuilding
Motivation
Supervisory Skills
Customer Service
Meeting Facilitation
Process Improvement

Our Clients:
Healthcare
Corporate
Financial Services
Small Business Owners
Entrepreneurs
Non-Profit
Faith-Based Organizations
Anyone who wants to maximize potential, overcome obstacles & achieve goals

This isn't unusual or funny or strange until you move it to a different context - let's say homebuilding. The equivalent copy would be:

Our Services:
Architectural drawings
Building plans
Hammering
Screwdriving
Framing
Drywalling
Plumbing/HVAC
Roofing

Our Clients:
Tall people
Short people
Families
People who want a new house
People who'd like to move
Caucasians
African Americans
Asian Americans
Latinos
Anyone who wants a house they can call a home, a roof over their heads, and to obtain housing

TIP: Nobody CARES about YOU and what YOU do! They want to hear about the outcomes. Outcomes go way beyond features, benefits, processes, and methodologies.

Sell me on the HOUSE and what my life will be like when I've moved in, or have guests over, or have a picnic, or retire.

Talk about ME, MY life, and what MY experience of your product/service will be. That's all I really care about!