Small Business Marketing

Neuroeconomics is the study of how the brain makes economic decisions. Colin Camerer, George Lowenstein, and Drazen Prelec, three smart guys from Caltech, Carnegie-Mellon University and MIT, respectively, wrote the first major paper on neuroeconomics in February, 2003. You can read the entire paper in .pdf format by clicking here.

The short story: we humans are programmed to first make emotional decisions, then 'thinking' ones.

I've been saying this to my corporate sales and marketing clients for years, so it's nice to finally have academic proof!