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Saturday, January 28

Build 50000 Email List In 90 Days 

From http://www.swapezineads.com/

Three Steps To Building A 50K Email List In Less Than 90 Days
by Melvin Perry

One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that “the money is in the list”. This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:

“How can I grow a huge guru-type email list and how long will it take?”

What many of us know in the internet marketing world is that it can take a very long time to build a list of 10,000 subscribers. And building a list to this size is a lot more complicated than sending hundreds of visitors to your website. I currently have a website that averages over 500 visitors a day. Out of those 500 visits, I will be lucky to get at least 15 subscribers per day to my list. With these statistics it will take me about 2 years to build an email list to 10,000 subscribers.

So what can you do in order to get 10,000 subscribers very quickly?

Well, the focus of this article is to show you how to easily build a 50,000 subscriber opt in list in less than 90 days. What I am about to show you really works, and if you follow these steps precisely, you will see tremendous results.

Step 1: Get a Virus To Build Your List

In order for you to build a 50k opt in email list in 90 days, you need to spread your marketing message over the internet like a wild fire. The method that is best capable of doing this is known as viral marketing. Viral marketing, in its simplest meaning, is getting others to market your product or service for you and spreading it to others so that they can do the same also. I also call this wild fire marketing because as soon as your marketing message starts, it will be very difficult to stop it and to keep it from spreading across the internet like a wild forest fire. This is the type of response you want when you begin to grow your email list. And the only way for you to generate this type of response is to partner up with hundreds of other marketers that will help you promote your email list in return for something. This is known as joint venturing and it is one of the better strategies for building a huge email list. Located below is a free service that will help you combine the viral marketing component with the joint venture marketing component in order to rapidly grow your email opt in list.

=> http://www.workingonyourown.com/traffictool3.html

Step 2: Start Promoting Your Viral List Building Machine

The next step is to promote your viral list builder so that you generate a minimum of 50 partners and fellow subscribers. There are multiple ways of promoting your viral list tool, but the easiest way to do this is through ezine solo ads. I know from experience that sending solo ads is a sure way to jumpstart any internet business. Just one solo ad mailing to a good newsletter or ezine can easily generate up to 85 partners and fellow subscribers that will help you promote your email list. Listed below is a series of ezines that provide excellent results every time I use them.

http://www.probiztips.com/advertising.html
http://directprofit.net
http://ultimatetrafficsystem.com/advertise.php
http://www.superpromo.com/optadorder.html
http://www.theaffiliatereview.com/advertising.php
http://www.christiantimesnesletter.com/advertising/
http://www.hitoverload.com/advertising.html

As soon as you receive your 50 partners that will help promote your email list for you, you will slowly begin to see your list virally grow on its own. But the growth that will be taking place is not rapid enough to generate the 50k subscribers in 90 days. You need to create tremendous momentum in the beginning in order to see rapid, exponential growth of your email list. This is where step 3 comes in.

Step 3: The KEY To It All

The last and final step for creating a large email list in a short amount of time is the most important step out of all the 3 steps. In this step, it is crucial that you motivate and train your partners/subscribers to do the very same things you are doing to build your email list. Out of all the people marketing on the internet, less than 3% of them know how to market properly and build a nice subscriber base. The key to getting around this problem is to show them the exact steps you took to promote your very own list. This is known as duplication. This concept is so powerful that it is the key for experiencing exponential growth with any online business. The reason why most online businesses fail is because they do not know how to train their partners to market effectively online. If you do this, you will gain the trust of your partners and you will grow your list exponentially.

Conclusion:

Building a 50,000 subscriber opt in email list can take a very long time if you do not know what you are doing. As revealed, you can actually generate a 50k email list in less than 90 days by following steps 1 - 3. Step 1 explains how you must build your list virally by allowing hundreds of other marketers to help you build your list. Step 2 shows you a very easy way to get your first 50 partners/subscribers to help you build your email list for you. This is done through solo email ads. The final and most critical step is to motivate and train your partners to actively do the very same steps you are doing to build your email list. If you follow these steps precisely, you will build a 50k subscriber email list in less than 3 months. So you should really start on this as soon as possible. Here is a free resource that will help you get started:

=> http://www.workingonyourown.com/traffictool3.html

Author Info:

Melvin Perry is an internet entrepreneur whose been marketing online since mid 2002. During his marketing journey online, he has created various ways of sending tons of targeted traffic to websites. To find out more about his traffic generation methods, visit http://www.workingonyourown.com/real.html

Wednesday, January 25

Pros and cons of self-publishing 

Here's a piece I wrote for small business review about the pros and cons of small business owners self-publishing:

Of course, I'm hot and heavy in the midst of organizing The BookCamp(tm), which supports precisely the kinds of entrepreneurial publishers that the article is talking about!

The pros and cons of small-business owners self-publishing include:

Pros:
- Enhance credibility and build expert status.
- Provide a low-risk, high-value way for prospects to get to know your business and your thinking.
- Potential to integrate your business brand with your book's title, packaging, and positioning.
- Stand head and shoulders above competing businesses, even much larger or more established businesses (leapfrog effect)
- Profit potential is much greater from self-published books than from traditional publishing.

Cons:
- Quite a bit of time, effort, and energy is required to write, edit, package, and promote a self-published book.
- Top-notch editing and packaging (book cover design, interior layout, quality printing) can get quite expensive.
- Unless your business is truly well-managed and fully 'systematized', diverting attention from your main business to your book publishing and promotion activities may be financially risky.
- Confusing the medium with the message. For many entrepreneurial publishers, a book is not a good medium. They may want to start with other information products, such as audio CD's, e-books, self-study programs, or dozens of other ways to showcase their expertise.

Friday, January 20

11 Tips to Avoid Self-Publishing Traps 

Just came across this article. Highly relevant if you want to self-publish your book - and also highly relevant to The BookCamp!

11 Tips to Avoid Self-Publishing Traps
by Marilyn and Tom Ross
Self-publishing used to be the Rodney Dangerfield of book publishing. It didn’t get “no respect.” Today that’s all changed. With originally self-published books like The Celestine Prophecy, Butter Busters, The Christmas Box, and What Color is Your Parachute? monopolizing bestseller lists—do-it-yourself publishing is very much in vogue.

To be successful, however, it’s mandatory that you adhere to certain guidelines. By following the tips below, you’ll avoid the pitfalls and enhance your chances of flourishing.

1. Educate yourself. Self-publishing is a business. Approach it as such. There are informative books on the subject, seminars offered, and associations where you can learn the ropes and network with the more experienced. This can be very lucrative if properly approached. Conversely, you can waste thousands of dollars by blundering along without knowledge or a plan.

2. Study the competition. Don’t add more to a subject that’s already glutted. Be sure the topic hasn’t been overdone. Just checking a local library or bookstore is not adequate research. Look in Books in Print Subject Guide and Forthcoming Books in Print Subject Guide. You’ll be amazed at how many books there are on the topic. Yours must be better than what’s already available. Make it shorter, longer, easier to use, more informative, funnier, richer in content, or better organized. For fiction, try to tie into a hot topic so you have a “hook” for publicity.

3. Write what other people want. Catering to your personal desires often makes for lackluster books nobody buys. The fact is, few care about your life history or your deep-felt opinions. Personal journals and impassioned tirades are best saved for family and friends, not foist upon the general public.

4. Think “marketing” from the very beginning. The time to generate marketing ideas is before you write the book, not after you have 3,000 copies in your garage. Identify and target your market. How can you reach them? Start folders of ideas: what catalogs might be interested, which associations reach your potential readers, what magazines and newsletters are relevant? Can you sell the book as a premium to companies that would give it away as a gift to entice new customers—or use it internally for training? Think about who else reaches your potential customer and how you can partner with them. Do you have contacts who have national name recognition and might write an advance endorsement?

5. Get professional editing. No, we repeat no, author should edit or proofread his or her own work. You’ll miss the forest for the trees, overlooking things that are obvious to you, but unclear to your reader. And it’s so easy to pass by the same typo time after time.

6. Create a snappy title. The right title can make a book, just like an uninspired one can be a death peal. Short is best. While clever is nice, don’t sacrifice clarity. For nonfiction, be sure to include a subtitle as it gives you extra mileage in helping readers know what the book is about.

7. Include all the vital components. Just as a cake falls flat if you don’t add the right ingredients, so do books. Yours needs an ISBN, LCCN, EAN Bookland Scanning Symbol, subject categories on the back cover, etc. (If you don’t know what these are, refer back to #1!)

8. Have a dynamite cover. The cover is your book’s salesperson in bookstores. Get it designed by a professional who understands cover design . . . not just somebody who does nice logos or pretty brochures. You have enormous competition—and a wonderful opportunity to stand out.

9. Make the interior inviting. Go to a bookstore and study the insides of books. Find one with clean, “user-friendly” pages. Use this as your model. It may not make sense to purchase and learn typesetting software if you’re only doing one book, however. In that case, consider hiring an outside vendor.

10. Use a book manufacturer for printing. Don’t expect your corner print shop to have the knowledge or technical capabilities to turn out a quality book. Book manufacturers specialize in this type of printing and can save you enormous grief and considerable money.

11. Publicize, promote, publicize, promote. Eat, sleep, and talk your book. Nobody cares about it as much as you do. Ongoing, enthusiastic marketing is the real key to success. Never quit. Keep your antenna out for new review opportunities, freelancers who write articles on your topic, etc.

Tuesday, January 17

Juiced!(tm) Pre-publication Special + Free CD! 

As many of you know, Juiced!(tm) is a business creativity and innovation program that moves already effective individuals and teams towards higher performance, greater collaboration, and more innovative business thinking and execution. Think of it as injecting a healthy dose of InnovationDNA into your organization.

BIG NEWS: We are about to release Juiced!(tm) - The Manual. Get a great pre-publication deal NOW: Save $10 off the cover price ($24.95 instead of $34.95) and get the Juiced!(tm) Audio CD ($24.95) FREE when it's released in March. Plus FREE shipping. Wowza!!!

Check out the cool cover and read about this deal here:
http://businessdna.org/wst_page10.html

Happy 300th, Ben!!! 

Franklin on the 13 virtues...

My intention being to acquire the habitude of all these virtues, I judged it would be well not to distract my attention by attempting the whole at once, but to fix it on one of them at a time; and, when I should be master of that, then to proceed to another, and so on, till I should have gone through the thirteen; and, as the previous acquisition of some might facilitate the acquisition of certain others, I arranged them with that view, as they stand [below].

TEMPERANCE.
Eat not to dullness; drink not to elevation.

SILENCE.
Speak not but what may benefit others or yourself; avoid trifling conversation.

ORDER.
Let all your things have their places; let each part of your business have its time.

RESOLUTION.
Resolve to perform what you ought; perform without fail what you resolve.

FRUGALITY.
Make no expense but to do good to others or yourself; i.e., waste nothing.

INDUSTRY.
Lose no time; be always employed in something useful; cut off all unnecessary actions.

SINCERITY.
Use no hurtful deceit; think innocently and justly; and, if you speak, speak accordingly.

JUSTICE.
Wrong none by doing injuries, or omitting the benefits that are your duty.

MODERATION.
Avoid extreams; forbear resenting injuries so much as you think they deserve.

CLEANLINESS.
Tolerate no uncleanliness in body, clothes, or habitation.

TRANQUILLITY.
Be not disturbed at trifles, or at accidents common or unavoidable.

CHASTITY.
Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.

HUMILITY.
Imitate Jesus and Socrates.

From The Autobiography of Benjamin Franklin

Sunday, January 15

Happy New Year! 

OK, so it's 15 days late. I was busy, OK? Sheesh...

I've been working feverishly on Juiced!(tm) - my new book with co-author Shawn Doyle on business creativity. So here's a quotation I just came across that communicates smack dead-on the way we approached the book:

"Creativity is a highfalutin word for the work I have to do between now and Tuesday."
-- Ray Kroc

More on Juiced!(tm) and a great offer for YOU shortly...

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